1. Vincent Pronier, Sopra Banking Software Senior Vice-President Marketing, kick off. 2. Eric Bierry, Sopra Banking Software CEO, introduction and importance of product marketing. 3. Introduction to the Panel and Topic. 4. Panelist Introductions: Lucy, Maya, and Aditi. 5. Importance of Understanding Company Profiles and Data Teams. 6. Maya's Explanation on Data Utilization at Sopra. 7. Lucy's Approach to Data at Skello. 8. Aditi's Experiences with Data at Revolut. 9. Audience Discussion: Presence of Data Teams. 10. Utilizing Data in Market Research and Analysis - Maya's Perspective. 11. Utilizing Data in Market Research and Analysis - Lucy's Perspective. 12. Utilizing Data in Market Research and Analysis - Aditi's Perspective. 13. Data in the Discovery Stage - Lucy's Insight. 14. Data in the Discovery Stage - Aditi's Insight.